As persistent as he is ambitious, Enrique Bañuelos tries again in New York. The famous Valencian developer, symbol of the real estate bubble of the first decade of the 21st century, is looking for investors to accompany him in another of his dreams of greatness: build a skyscraper in the financial capital of the world. He tried it without success when he was at the height of his business glory, being the third millionaire in the country, and tries his luck again almost 20 years later.
Then it was the Spanish Tower, when the country brand still added points in the international sphere. Now that he is already a man of the world, he presents his skyscraper as a more global concept, since the L Tower project brings together the power of Latin (‘Latin’), of love (‘love’) and of life (‘ life ‘). Even so, the founder of the extinct Astroc, the cornerstone of his current fortune, has between eyebrows to partner with one of the most global Spanish brands to endorse his dream.
According to sources close to the businessman, who has been living in London for years, Bañuelos has been presenting the project in Madrid before the summer. He has knocked on the door of the Prado Museum, one of the first international exponents of Spanish culture and with a global brand, to open a permanent branch of the art gallery in the L Tower. Without a doubt, it would be a commercial hook of the first order to convince investors and prop up the commercial pull of the skyscraper.
Europa Press
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It is clear that it has become sophisticated. In September 2006, the man from Sagunto organized a paella with a spoon for 20,000 people in Central Park and thus paid for a ‘cheap’ advertising campaign to revive his Spanish Tower, when in reality the project was about to be parked in the absence of investors who will accompany him. That was a pompous and popular attempt to attract attention, now everything is under the radar and with the Prado as a decoy.
If Bañuelos has something, it is vision. He did it in the real estate sector and even replicated it in several countries. He did it with the electric car and made money with Alejandro Agag’s Formula E. And he wants to do it with him Prado Museum, which has not yet explored the growth of other major museum brands such as Pompidou, Hermitage, Guggenheim, Thyssen …, which in recent times have opened offices and subsidiaries in different cities around the world, beyond their country of origin.
It is offered as the ideal intermediary for the Prado Museum to take advantage of
This is where the Spanish investor offers itself as the ideal intermediary for the Prado Museum to take advantage of its status as a reference museum, expand its brand and take advantage of its large inventory, since has exhibited less than 2,000 works, despite having a wardrobe of almost 35,000. The last year before the pandemic, the Spanish art gallery received just over 3.5 million tourists, far from the figures reached by the top 10 museums in the world.
Bañuelos wants to include the Prado brand in its L Tower as the main pillar of the project. It is a pattern similar to other employees before, as when he ventured to promote a Barcelona World with the endorsement of the Generalitat as a replica of the Eurovegas that he planned on Madrid. Then, the lure was the brand of the giant Hard Rock Café to endow the project with solvency. Now he tries it with the works of art collected for centuries by the Spanish royal family.
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As persistent as he is ambitious, Enrique Bañuelos tries again in New York. The famous Valencian developer, symbol of the real estate bubble of the first decade of the 21st century, is looking for investors to accompany him in another of his dreams of greatness: build a skyscraper in the financial capital of the world. He tried it without success when he was at the height of his business glory, being the third millionaire in the country, and tries his luck again almost 20 years later.
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