TVLoeki de Leeuw will probably return to the commercial breaks of the Dutch public broadcaster NPO soon. De Ster, responsible for advertising at the NPO, has almost completed the lion’s comeback. “I really want it, we are working very hard on it and are very close to it,” Star boss Frank Volmer said last night on NPO Radio 2.
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Volmer’s tone sounded like 98 percent certainty, joked radio DJs Wouter van der Goes and Frank van ‘t Hof in the’ Advertising Music Top 40 ‘. “I hope you are right; but even if it is 98 percent, there is still a two percent chance that it will not work. But it would be a lot of fun, ”says Volmer. He is probably talking to Loeki owner Louise Geesink, among others. The lion is a creation of her father, film producer Joop Geesink, who died in 1984.
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The famous lion, a 25 centimeter high doll, was seen about 7,000 times during the commercials of the public broadcaster between 1972 and 2004. The films, which were only four seconds long, revolved around the clumsiness of the lion, which had virtually no text but made himself immortal with his cry ‘asjemenou!’.
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This is what Loeki’s comeback looked like, read on below:
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Sixteen years ago, Loeki disappeared from the tube because it was too expensive to keep making the videos. In 2019, the beast returned once thanks to a petition from Radio 2 DJs Jan-Willem Roodbeen and Jeroen Kijk in de Vegte. However, a permanent return would be too expensive, the Star stated at the time. Former Star boss and Loeki fan Chris Smeekes then allocated 20,000 euros to investigate how the public thought about a comeback.
Two-thirds of viewers welcomed a return, the Motivaction Research and Strategy study of more than 1,000 TV viewers aged 18 to 90 years showed. Almost half of the group interviewed between the ages of 20 and 49 also said that watching Loeki de Leeuw made them more open to other commercials from the same commercial break.
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READ ALSO:
The Dutch get a shot at home: Loeki de Leeuw back on television today
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‘The king is back’: Loeki de Leeuw is making a TV comeback as an ultramodern DJ
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