Yesterday, Apple unveiled its ambitious plan to reduce CO2 emissions to zero by 2030 for all of its activities, including those of suppliers. Lisa Jackson, the company’s vice president for environment, policy and social initiatives, spoke about the initiative in an interview with Vogue.
Apple plans to do a lot more than other companies to offset their impact on the environment – invest in carbon offsetting, a way to offset greenhouse gas emissions by reducing or reabsorbing the equivalent. quantity of CO2 generated directly or indirectly by the company’s activities.
Here is what Lisa Jackson said:
“Before a brand considers carbon offsets, one important thing that it needs to recognize is the extraordinary opportunity to see sustainability in terms of efficiency. If you can use less energy, less water, and less raw materials, that’s good for the planet, and generally it’s really good for your bottom line. Even today, much of the work we do is aimed at improving efficiency. “
Jackson also spoke about environmental justice, a topic that is very important to her:
“You can’t have justice if you don’t have environmental justice. The pandemic has brought environmental justice to the forefront of global conversations. There is an imperative in our work that we do not talk about enough, namely the need to help people who did not cause the problem but who will be the victims of the problem because of their place of residence and access. difficult to fresh water or food, both put to the test. “
In an attempt to support businesses belonging to ethnic minorities involved in creating solutions to climate change, Apple is leading a series of initiatives:
“We help them out by giving them information and assistance on something Apple is familiar with, which is how to manage the supply chain and sales. I look forward to telling the story of where Apple leaves its mark in the space of racial fairness and justice, just as we do in the environmental space. “
Find the full interview on Vogue website.
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