Jakarta –
Since early January 2020, Apple started deleting apps from App Storein China, and ahead of the turn of 2020 yesterday, they again deleted applications from the Chinese App Store.
The number of applications that were removed reached 46 thousand, and 39 thousand of them were games. The application was removed not because it had problems with Apple, but had problems with the regulations imposed by the Chinese government.
In fact, there are a number of popular games that were also removed from the clean-up action of Apple, such as Assassin’s Creed Identity and NBA 2K20. In fact, according to Qimai, only 74 of the 1500 most popular games in China still survive App Store.
The Chinese government regulation in question is a regulation that requires paid applications to have an International Standard Book Number (ISBN), issued by the Chinese government.
This numbering is very strict because it is part of the censorship rules. A recent example is, now anything related to Winnie the Pooh is banned from circulating. Because this character previously appeared in viral memes, and was compared to Chinese President Xi Jinping.
However, this ISBN rule does not apply to free applications, which is why a number of popular games such as Call of Duty: Mobile, Honor of Kings, and Game for Peace (Chinese version of PUBG) are still circulating.
Apple itself has warned developers regarding this rule since February 2020. Since then, it has been reported that many developers have changed their application to a free to play model, aka free.
Fortunately, according to analysts from Niko Partners, 97 of the 100 games with the biggest gross revenue in App Store already has an ISBN. So the impact of removing tens of thousands of applications should not be too pronounced for Apple.
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