A prototype of the electric pickup was moving through New York to join a dealership of the American brand. Needless to say, heads turned as he passed.
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Tesla boss Elon Musk is the king of marketing. Rather used to doing his Twitter advertising, the businessman took advantage of his visit to a New York TV show to let a prototype of one of his cars walk in the middle of the street! It is neither more nor less than the Cybertruck, the brand’s electric pick-up.
A striking presentation
As a reminder, the Cybertruck was unveiled in 2019 during a presentation that had marked the spirits … and the windows of the vehicle. To production should start at the end of this year or even early 2022 after hundreds of thousands of pre-orders! Its blunt argument lies in its range announced at more than 800 km by Tesla.
A remarkable arrival and departure
But what was he doing there? The vehicle arrived by driving to a New York dealership for the brand to be exhibited. He left a few days later, as he came, alone, not failing to make a detour through Times Square where many people turned around in his path! Nice publicity stunt from Tesla.
Check out the video of this Cybertruck in New York below:
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