9 hotspots in Hudson Yards, de nieuwe place to be in New York

That’s different now. As soon as you step out of the subway station, you’ll come face to face with the already iconic The Vessel building and, in the distance, a five-storey luxury shopping center, The Shops at Hudson Yards. Luxury brands such as Aritzia, Coach, Cartier, Dior and Dunhill have already settled there. And that’s just the fourth letter of the alphabet. To help you make a choice: you should definitely not miss these hotspots.

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The Vessel

“Thunderdome.” ‘Underwater amusement park from 2060.’ And even ‘Shit-Gibbon’. Jerry Saltz, the renowned New York magazine art critic and former Pulitzer Prize winner, took to Twitter to express his distaste for ‘The Vessel,’ British designer Thomas Heatherwick’s much-discussed new image-slash stairwell in heart of New York.

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The artwork was unveiled last month during the official opening of the Hudson Yards residential and shopping district. Actually, The Vessel is more like a beehive. Heatherwick himself, referring to the 2,500 steps of the 159 interconnected stairs, compares the artwork to a climbing frame. An expensive climbing frame is: the thing cost 176 million euros.

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The Conservatory

One would think that ‘online shopping, in real life’ just means ‘shopping’, but that is not counting The Conservatory. The approach of the multi-brand concept boutique with minimalist interiors is somewhere in the middle. Customers first create an account online and can then ‘log in’ by visiting the store in Hudson Yards.

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Anyone who catches his or her eye in the store can take the item home if it is in stock. Or you can drag your size and item into the digital shopping basket in the store, after which it will be delivered to your home. If that’s too complicated, you can just go to The Conservatory’s plant shop and tea cafe: Teak Tearoom.

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20 Hudson Yards, New York

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M. Gemi

With their hunger for disruption, start-ups have already turned many industries upside down. The shoe business had to wait, more specifically for the Italian Maria Gangemi and her label M. Gemi. The brand does not launch complete collections, but opts for a new limited edition shoe model, manufactured in Italy, every Monday. Customers can buy them through the website.

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Meanwhile, M. Gemi has outgrown its pure e-commerce roots, opening three stores on the US East Coast. But only in the Hudson Yards store, you also get a VIP pass moment in the store’s Italian cafe, subject to reservation.

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20 Hudson Yards, New York

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Rhone

If you are looking for sportswear in Hudson Yards, you can go to Lululemon or Yogawear, but those brands are mainly aimed at women. Rhone, on the other hand, focuses entirely on high-end sportswear for men. Since its inception in 2014, the American brand has grown into a silent market conqueror.

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Thanks to its ‘anti-stink technology’, referring to the silver thread embedded in the fabrics, which according to the brand offers antibacterial and anti-odor protection, but above all thanks to the fact that most of Rhone’s clothing can be perfectly worn outside the gym.

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20 Hudson Yards, New York

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Fuku

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Calling Momofuku a “noodle chain” is an injustice to American-Korean chef David Chang’s concept. Affordable noodle haute cuisine might be a better alternative. Momofuku is still very popular, but to not bore the foodies, Chang keeps coming up with new concepts.

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His latest is called Fuku, and in it the cook focuses on fried chicken. Be sure to try the ‘Spicy Fried Chicken Sandwich’. The crunchy chicken thigh in a Hawaiian sandwich is seasoned with habanero pepper. Combine with a ‘slushee’, a sweet iced drink.

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20 Hudson Yards, New York

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Mercado Little Spain

New York already had a Little Italy, but not yet a Little Spain. So Spanish-American chef José Andres just brought his ‘Mercado Little Spain’ concept to New York himself. It’s not a real market, but that doesn’t make Mercado’s more than 3,000 square meters of color and flavor explosion any less impressive.

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There are no fewer than three restaurants, including Leña for paellas and grilled meats. At ‘Mar’ you will find Spanish seafood and at The Spanish Diner you can enjoy ‘croquetas de pollo’ and all kinds of egg dishes. And then there’s a dozen specialized stalls where you can sample tapas, bocatas, empanadas, squid, iced cocktails, wine and coffee.

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10 Hudson Yards, New York

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Blue Bottle Coffee

The high-end coffee chain Blue Bottle Coffee started out in California as a sole proprietorship. James Freeman hand-roasted beans in his garden shed and delivered the coffee to his friends. In the meantime, the company has grown into a coffee giant with more than fifty cafes in the US and ten in Japan.

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Food giant Nestlé recently bought a majority stake in the company. Blue Bottle is therefore a must for European fans. The company is already well represented in New York, but none of their other cafes can boast a view of The Shed and The Highline.

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20 Hudson Yards, #228, New York

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Classic Car Club

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Founder Mike Prichinello established his private car club nearby 15 years ago, in a former postal loading dock. Today you will find no letters, but chic cars with which club members can take a ride, a restaurant, a co-working place and an outdoor bar with a view of the river.

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From a 1964 Lincoln Continental to a 1971 Alfa Romeo GTV 1750 to a 2019 Aston Martin Vantage, enthusiasts can join the Classic Car Club and eat and drink in the restaurant for $180 a month. On weekend mornings, the public can come and admire the cars and the view of the river.

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1 PIER 76, 408 12th Ave, New York

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Roula Cycling

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If you don’t like cars, you can visit the neighbors. Roula Cycling rents out chic bikes for outings in New York and delivers them at home, at a hotel or at a departure point of your choice.

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1 Pier 76, 408 12th Ave, New York

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The Edge

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No, this is not about the guitarist of the Irish band U2, but about the highest artificial outdoor observation platform in the western hemisphere. Not for people with a fear of heights: the balcony is on the hundredth floor of a skyscraper (good for a height of 335 meters) and has a glass floor. The Edge will open next year. Move over, Empire State Building and One World Trade Center.

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30 Hudson Yards, New York.

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The Shed

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The architecture magazine Dezeen compared the cladding of the brand new cultural building The Shed to ‘dirty bubble wrap’. They will not be happy with that at Diller Scofidio + Renfro, which designed The Shed but also drew the Broad Museum in Los Angeles, among others.

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The cladding is part of the roll-out ‘shell’, which transforms the plaza into a performance hall. On Friday, April 5, the cultural center opens with a five-day concert series that focuses on the influence of African-American musicians, followed by an exhibition by artist Trisha Donnelly and in May Björk comes along for a concert spectacle.

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West 30th Street, New York between 10th and 11th Avenue. Open every day except Monday, 11am-6pm. Open until 8 p.m. on Thursday, Friday and Saturday.

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