I can tell you for sure that there is no better marketing machine in our business than the one that Disney has. They will do a great job of rekindling interest in this movie.
It’s not just a sequel, it’s a saga. This is a family saga. And the movie is going to be fun even on its own, but people should be interested in revisiting familiar characters and seeing how they’ve changed.
We weren’t betting that Avatar was a hugely popular film, but that Avatar became a significant cultural event for the entire audience. I don’t think it will be difficult for us to convince people to come back.
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