ZVA extends marketing campaign ›eyebizz

“Certainly to the optician” in the partial lockdown

from editorial staff,
5. November 2020

Stricter regulations have been in force again since November 2, in order to bring the corona infection numbers under control. The ZVA would therefore like to support guild companies again in November and December in addressing customers and is extending the marketing campaign “But safe to the optician”.

“Optometry companies can currently remain open. Firstly, they are craft businesses and, secondly, as service providers in the health sector, they provide medically necessary care. Despite this clear regulation, the political measures to contain the pandemic or even possible closings of the retail trade could lead to consumers wondering whether and under what conditions they can visit their optician. “

ZVA campaign starts on November 16

Guild companies could easily answer this question by taking part in the ZVA autumn campaign “But safe to the optician” from November 16 to December 20. Who is already under during the first campaign between July and September www.socialpals.de registered, you don’t have to do anything other than log in again and adopt the new editorial plan.

“For everyone else, this is exactly the right opportunity to register and use local and digital marketing to draw attention to the fact that they are there for their customers as usual,” says the Central Association of Opticians and Optometrists.

Guild companies can obtain further information from the state guilds or state guild associations responsible for them.

What: ZVA

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