Washington The image of the smiling old black man disappears from the cover of Uncle Ben’s and so the product itself changes its name to Ben’s Original, informs the British BBC. The producer of the re, the American food concern Mars Food, promised these changes in June in connection with worldwide protests over racism and police brutality. The company has elicited criticism for reinforcing racial stereotypes.
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The new packaging of Ben’s Original should be on the market for five years. The original Uncle Ben’s logo has been on sale since 1947 and has been sold in the United States for decades.
In the states in the southern United States, ernoi and ernoky were addressed as uncle or aunt, a place of formal and reverent sir or gentleman. Re Uncle Ben’s was named after a certain Texas farm, famous for its high-quality contributions. Frank Brown, a senior at a luxury restaurant in Chicago, became the model for the picture on the packaging.
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In a statement to change the name and logo of the characters, Mars stated that it will allocate two million dollars (46.3 million crowns) for scholarships for black cuisine and invests $ 2.5 million in the city of Greenville in the state of Mississippi, where it has a lead to processing .
Thus, the food giant, the company PepsiCo, decided to change the label of the food company sold under the sign of Aunt Jemima (Aunt Jemima) as a result of a protest after the death of black man George Floyd during the arrest of a Bloc police officer. On syrups, a mixture of pancakes and other products with this designation is a picture of blackberries.
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