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According to Chris Woerts, Formula 1 will no longer be shown at Ziggo Sport from 2022. The usually well-educated sports marketer reports that a Scandinavian party has run off with the broadcasting rights.
To be able to broadcast the images of Formula 1, you have to spend a lot of money as a broadcaster. The television rights of the largest motor sport in the world cost quite a bit. In the Netherlands, these rights have been in the hands of Ziggo Sport for years, where Olav Mol, Jack Plooij and Rick Winkelman provide the commentary. However, this seems to be about to change soon. According to Chris Woerts Nordic Entertainment Group will run off with the broadcasting rights from next season.
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New television channel
“There have been negotiations over the past month over the TV rights to Formula 1, for the period from next season,” reveals the usually knowledgeable Woerts on Monday evening. Veronica Inside. “As it looks now, it will be announced on Thursday that they are going to a new party.”
These are the line-ups for the press conferences in Monacoread more
According to Woerts, it has Scandinavian Nordic Entertainment Group the winning bid made for the broadcasting rights of the premier class. This company is planning to establish a new platform, which should be equivalent to ESPN / Ziggo Sport. “We are getting another channel. They have already bought other rights. They have already bought the Bundesliga, I understand that they are going to get darts away from RTL. We are actually getting a full-fledged sports channel.”
Thirty million a year
According to Woerts, RTL has offered an amount of more than 10 million and a Turkish consortium has even offered 15 million a year. However, both parties were reportedly told within an hour that they had bid too little. “Amazon was there, along with Ziggo and the Nordic Entertainment Group. It ended up being sold for more than 30 million a year.”
Woerts himself suspects that Olav Mol and Jack Plooij will simply go to the new platform, because they are inextricably linked to it. For the time being, Ziggo Sport has not yet responded to this news.
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