Ceylor has been building on the influencer marketing campaign broadcast in the summer since Wednesday. As the agency Yxterix writes, the basic concept remains: Two short videos – in this case with influencers Adela Smajic and Marco Tornese – are intended to further promote Ceylor’s brand awareness.
The target group of the second influencer campaign consists primarily of young women between the ages of 18 and 34 as well as homosexual men. “Of course, the two short videos also appeal to heterosexual couples and singles,” says the agency.
The motto «Protect yourself. Everywhere »take up the guiding principle of the first campaign in a slightly modified form. What is a habit in everyday situations, such as protecting the skin and hair, is all too often neglected during sexual intercourse. The two videos highlight this paradox in a “humorous and illuminating way”, the communication says. The focus of the advertising campaign is on Ceylor’s “condom tubes”.
With Adela Smajic and Marco Tornese, Ceylor relies on two actors “who are tailored to the respective target groups”, it says. Smajic, former Bachelorette, TV presenter and participant in the eighth “Celebrity Big Brother” season, is currently inspiring around 70,000 social media followers. Tornese, “Mr. Gay Universe 2017 ”, model and dancer, is seen as an idol and role model far beyond the Swiss LGBT community.
The video clips for the second Ceylor marketing campaign are also set to music in Swiss German and are broadcast with German and French subtitles. The clips are distributed organically via the influencer’s Facebook, Instagram and TikTok profiles. In addition, paid marketing via Instagram ensures target group-specific display.
Responsible at Ceylor: Trang Nguyen; responsible at Yxterix: Daniel Koss, Céline Högger, Marc Eichin. (pd / cbe)
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