“YouTube Implements Unskippable 30-Second Ads for TV Viewers, Reports Variety”

YouTube begins with 30-second promotional videos that cannot be skipped. This applies to those who use YouTube on TV, report Variety.

Double

The commercials are twice as long as before, as they had previously been 15 seconds.

This was advertised on Brandcast, YouTube’s press event, which was held at the Lincoln Center in New York. It took place on Wednesday, where the managers talked about upcoming news on the popular platform.

Only mentioned the matter first in this country.

Applies only to this

The 30-second commercials will appear on approximately five percent of the content on YouTube Select. It only applies to five percent of the content that is most engaging and most viewed on the service, according to the report Variety.

The commercials are first announced in the US, and will be released internationally later this year, the newspaper continues.

If you have YouTube Premium, you will avoid advertising. And if you watch YouTube via mobile, only the 15-second commercials will be shown.

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