- YouTube launches “Super Thanks”, a new feature with which users can tip content creators
- This new YouTube function is being tested in some countries, Mexico among them
- Currently, there are more than 50 million content creators on social networks, worldwide
YouTube announced the arrival of “Super Thanks”, a new feature with which users can award extra money, as a tip, to content creators.
Since its founding, in 2005, to this day, YouTube is no longer the same; it has become a digital window that allows us to enter anywhere.
At first, it was a social network where we could share videos of all kinds. Over time, thanks to the advancement of technology and the inventiveness of people, it has established itself as a source of income for so-called “content creators”.
Currently, in addition to music videos, news, etc., YouTube offers us an immense amount of content of all kinds, being a very relevant industry in recent years.
SignalFire, a technology solutions company, produced a report where it revealed that, until the end of last year, there were some 50 million content creators on social networks, worldwide.
The platforms to be analyzed were YouTube, Instagram, Snapchat, Twitch, TikTok, Substack, Patreon and OnlyFans, being the content creator one of the most attractive professions in recent years. According to data from SignalFireIn the United States there were, until that moment, more children “youtubers” than adults.
Of the 50 million content creators reported by the company, almost 47 million are “amateur” creators, while the remainder are “professional” creators.
Each of these people receive monetary earnings through advertising revenue, sponsored content, paid subscriptions, digital content sales, promotion of other channels, VIP meetings, events, among others.
On YouTube, of the total of creators considered “professionals”, there are more than 30 million channels; of the “amateur” creators, there are more than 12 million on this platform.
With this data, we can get a more or less general idea of the importance YouTube has acquired as a way to generate income. Now, the company has announced a new feature to continue supporting content creators.
With “Super Thanks”, followers of various YouTube channels will be able to give between the two of them a 50 dollar tip.
So far, this new YouTube function is being tested in some countries, Mexico among them, and it is expected that soon “Super Thanks” may enable more payment options, as well as the possibility of entering a manual amount that is up to the consideration of the Username.
The arrival of the pandemic meant an increase in consumers on the YouTube platform, having, in Latin America, in countries such as Argentina, Chile, Colombia, Peru and Mexico, an increase of 86 percent.
Likewise, in Mexico, there was a 130 percent increase in the hours of content uploaded to YouTube, data that the company confirmed at Brandcast 2020, its annual meeting with advertisers, viewers and creators.
Although the data provided by YouTube speak of an increase in the consumption of Mexicans on the social network, this does not necessarily mean that “Super Thanks” will have a successful operation.
In Mexico, specifically, considering that 60.9 percent of the population earns about eight thousand pesos a month, paying a tip or for premium content can seem complicated, especially when, apart, different streaming platforms are consumed, such as Netfilix, Amazon, Spotify, among others.
Now, for content creators it can represent a great opportunity to generate more income and in a more direct way from their subscribers.
It could, in turn, be a moral issue for consumers, since the issue of supporting those who generate entertainment and content considered “quality” is put on the table, although supporting with extra money out of one’s own pocket It could generate some discussion about it.
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