Chinese company Xiaomi launched a new line of smartphones on Monday. It is now trying to fill the gap in the market left behind by rival Huawei. He faces pressure from the United States, according to which the technology company poses a threat to American security.
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The new products are Xiaomi Mi 11 Lite and Mi 11 Lite 5G, Mi 11 Pro and Mi 11 Ultra. The last mentioned smartphone is according to the server CNBC designed for the international market in the premium segment.
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Its price starts at $ 914 (over 20,000 crowns) and can climb to $ 1,066 (over 23,000 crowns). The company has not yet said in which markets other than China it will be available.
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With the Mi 11 Ultra, Xiaomi enters a competitive battle with the world’s leading manufacturers Samsung and Apple, but also with domestic rivals Oppo, Vivo and others who have tried to expand into foreign markets in recent years.
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The Mi 11 Ultra has three cameras. “Nowadays, the camera makes a phone. Xiaomi knows this and went to the maximum in the Ultra case, “Bryan Ma of International Data Corporation told CNBC.
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The camera occupies a relatively large part of the back of the phone. The other side contains another display. Xiaomi Mi 11 Ultra will be produced in two color variants, black and white.
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The phone also has a 6.81-inch front display, a 5G network connection and a Qualcomm Snapdragon 888 processor.
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Xiaomi hopes to be able to take advantage of Huawei’s problems in the smartphone market. However, Xiaomi also faces US control. The administration of former President Donald Trump described the company as a “communist Chinese military company.” However, Xiaomi denied this, saying that it was not owned or controlled by the Chinese army.
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Competitive Huawei began to withdraw from global markets due to US sanctions. This partially helped Xiaomi increase last year’s profit. In the fourth quarter, the company increased its profit by 36.7 percent to 3.2 billion yuan.
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