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Xbox Game Pass increases the number of users, but grows below Microsoft’s expectations

The number of users that Xbox Game Pass has is always a very interesting question, since the service generates debates around it. Is it sustainable? Does Xbox make money with it? All these questions do not have an official answer, but knowing how many subscribers the service has helps to understand its strength. Now we have known that has increased its users in the last year, but less than expected by the company itself.

What has reported journalist Stephen Totilo in his space at Axios, a new financial report from Microsoft leaves us interesting facts about Xbox Game Pass. The service increased by 37.48% its users as of June 30, 2021 compared to June 30, 2020, the day that marks the company’s fiscal year. It’s a big climb, no doubt, but the company expected more.

And it is that, according to the data in the document, Microsoft I expected that the service increased by 48% the number of subscribers in that one-year period. It is curious to note that in the previous year’s report, Game Pass did exceed expectations: the company expected 71%, but grew 86%. Beyond that, what we still don’t know is the specific number of subscribers.



In fact, a few hours ago we echoed some statements from Phil Spencer, head of Xbox, in which he recognized that they will have to release another figure soon, because it has changed. The latest official data we have, from January 2021, establishes Xbox Game Pass subscribers at 18 million. Everything indicates that now there are more, but we do not know the exact data. Still, with all this information, the amount must be around 20 million.

Returning to this new data, was Microsoft very optimistic? It does not have to, since it must be remembered that Halo Infinite was going to be launched at the end of 2020 and its delay has been able to influence negatively on the number of Xbox Game Pass subscribers. In fact, the end of the year that now awaits the brand with Age of Empires 4, Forza Horizon 5 and Halo Infinite itself lead us to think that the number will probably increase in the remainder of 2021. We’ll see.


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