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Windsor Global Sold to Pinetree Asset Management by Diageo – Deal Site Report

[딜사이트 이수빈 기자] Windsor Global welcomed Pinetree Asset Management, a domestic alternative investment company, as its new owner.

Diageo announced on the 27th that it sold its subsidiary Windsor Global, which owns the business rights and related intellectual property for the global Scotch whiskey brand ‘Windsor’, to Pinetree Asset Management. This transaction is conditional on selling 100% of Windsor Global’s shares held by Diageo Atlantic BV to ‘PT W’ operated by Pinetree Asset Management.

Previously, Diageo Korea carried out a spin-off in July last year to sell the whiskey ‘Windsor’ and ‘W Series’ divisions of its existing business. Accordingly, the surviving corporation Windsor Global and the new Diageo Korea were established and the surviving corporation was sold.

Commenting on this sale, John O’Keeffe, Diageo’s head of Asia Pacific, Global Travel and India, said, “The decision to sell is evidence of our continued performance in active portfolio management,” adding, “The premium trend continues and we will continue to expand our range of products, including international whiskey.” “Consumer interest is also increasing, so Diageo’s position in the Korean market will continue to be strong,” he said.

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2023-10-27 09:41:30
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