The offer is already large, but next year the choice of video services will be even greater. Gone are the days when it started and ended with Netflix. Depending on the interest and the composition of your household, you can quickly lose money on four or five subscriptions.
And there are three more players. The most famous name is HBO Max, the party behind the popular series Game of Thrones in Succession. Another player is SkyShowtime, with offerings from Peacock (American TV channel NBC), Paramount+ (CBS) and Showtime, among others. Also new is Viaplay, which will broadcast Formula 1 among other things; important for fans of Max Verstappen.
100 billion euros in content
The battle for the viewer only gets fiercer. The Financial Times calculated that in the ‘streaming war’ American platforms will spend about 100 billion euros next year. More money means more supply and – so the hope is – a better chance of attracting new customers and retaining existing ones.
This mutual battle for the viewer is also becoming increasingly fierce in the Netherlands. “Netflix is still the undisputed number one here,” said Casper Scheffer, media expert at PwC consultancy. “The battle is now about who will be number two. For that you need, among other things, a decent advertising budget and a good pricing strategy.”
The market will be even busier next year:
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