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Wildberries blocked a store, the owner of which publicly spoke about forced discounts on the marketplace.

“Koftenyshi” independently connected discounts, but the store was blocked “due to refusal to participate in the action for the day of shopping.”

Wildberries temporarily blocked the supply of new goods for the children’s clothing store “Koftenyshi” “due to refusal to provide discounts” for World Shopping Day, reported store founder Alexander Blokhin on Facebook. Earlier on November 6, he was publicly told about forced discounts for sellers on the marketplace.

“About an hour ago, our manager told us that Wildberries blocked our delivery precisely because we were against discounts. Although we have a discount, and the product is on sale, ”Blokhin wrote on Facebook.

The store owner told vc.ru that the store did not receive any warnings about the blocking. For now, the Koftenysh can sell goods that are already in Wildberries’ warehouses. “Koftenysh” ship goods about twice a week, the last time on November 6, now there are about 1900 units of goods in warehouses. If the blocking lasts longer than November 11, most likely, Wildberries will be closed for the store, Blokhin said. The brand approached the support of the marketplace.

Update 23:05: Wildberries completely removed from the site all the goods of the store “Koftenyshi”.


At the time of this writing, Wildberries did not answer questions from vc.ru about the reasons for blocking Koftenish. On the afternoon of November 6, Wildberries vendors complained en masse that the marketplace had forced 25% discounts on all products on the occasion of the big November sale. Blokhin was one of the first to talk about the situation publicly on his Facebook. A Wildberries spokesman said the company does not force sellers to participate in the promotion.

“Sweets” came out on Wildberries on August 1, the founder of the store said. According to him, by November 3, the company occupied the 4800th place in the rating of marketplace sellers. Blokhin criticized the promotion system on the marketplace, pointing out that sellers can only work with the assortment, name, description and price of the product, as well as a photograph.

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