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Why a car registration can cost 1.5 million euros

The fact of paying one or several million euros for a highly exclusive car is something that, despite not being within the reach of many pockets, falls within what we are used to seeing by drivers with well-off checking accounts. However, what is not so common is that having one or another specific license plate number for a car is also valued in such stratospheric figures.

One such example comes to us from Australia through the Mercedes-AMG C43 Estate, which has recently been seen in the city of Melbourne. And the car itself does not differ in anything from any other unit of this powerful German model. Where is its differential point and what really makes it special is its license plate.

This is the most expensive license plate of all those circulating in the Australian state of Victoria.

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As can be seen, the vehicle has a plate with the number 1 installed on it. Although it may seem like just a number, the truth is that its cost is really surprising. With an estimated value of around 1.5 million euros, it is the most expensive license plate of all those in circulation in the Australian state of Victoria.

Exclusive since its inception

Plate number 1 from Victoria, Australia, was kept for more than half a century until its first auction, which took place in 1984

And it has a rather curious trajectory. The license plate was first manufactured in 1932 and for some time the authorities decided not to put it into circulation and keep it as a souvenir. Thus it was kept, guarded, for more than half a century until it was auctioned in 1984 for an amount close to what today would be 105,000 euros.

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At the time, paying such a high fee for tuition might seem like an eccentric and risky operation. However, since then it has only increased its value. It was registered for the first time in a Saab 9000 Turbo and, since then, it has passed through the hands of different people who have acquired it successively over the years.

License plates auctioned.

Another one of the most valued valuable Australian license plates.

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It has been installed in models of brands such as Ferrari or Rolls-Royce as well as in a Porsche 911 Turbo, a 911 Carrera and various Mercedes-Benz until it reaches the Mercedes-AMG C43 that currently has it incorporated. There is a real market in the Australian state of Victoria for this type of license plate, considered special for different reasons, either due to the superstition of its owner, for certain dates in his life, etc.

Record amount

A collector from Abu Dhabi in 2008 spent no less than 9.5 million euros to wear the number 1 on his Rolls-Royce

For example, last year plate number 26 was auctioned for almost 700,000 euros while, in 2018, about 325,000 euros were paid for plate number 101. In fact, these types of auctions are held periodically in Victoria and are they have become a market that can be as profitable or even more profitable than that of collector cars.

The highest sums ever paid for a license plate have been in the United Arab Emirates. Among them is the one acquired in 2008 by a collector from Abu Dhabi, who spent no less than 9.5 million euros to show off the number 1 of that emirate on his Rolls-Royce.


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