Ugly and not interesting
This was the opinion of French tourists at the dawn of the twentieth century on the Burgundy vineyard. They found this landscape ugly and boring. Indeed, the image of the peasant was not glamorous at that time. Many prejudices circulate and rusticity is not seen in the same way as today: lack of hygiene, gruff and uneducated characters etc.
The revolution of peasant folklore
This look changes after the First World War. We reinvent peasant folklore by associating it with a commercial objective. The AOCs (appellations of controlled origin) were created at this time.
Winegrowers play politics
The networks of wine entrepreneurs are very close to Gaston Gérard, mayor of Dijon from 1919 to 1935. The Paulée de Meursault and the Chapters of the Confrérie des Chevaliers du Tastevin create a new rich and luxurious image of the Burgundy vineyard.
Creation of the route des grands crus
In 1937, the General Council of the Côte d’Or therefore voted a budget to set up the route between Dijon and Santenay. Unfortunately, the project is not completed. It will be in 1955 but just after that of the Alsatians.
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