The concept of a bubble vacation with family or friends is also here to stay
By Mayur Hello
Travel the new impulse purchase
Not fashion, not food. You’ve been stuck for so long that now you’ve reached a stage where you see a place you like on social media or a friend’s post and you think let’s go now! Before it was a plan, a long weekend, but now you pick up your car, your laptop and go. Now traveling is the new trend.
Be lost
There is a girl who works with us. Got a right from Thar when the zipper opened. You are now exploring the most glorious destinations you have never heard of. He’s off the grid (which is safe since he’s distanced). It is unknown and calling dibs in unknown places in India is the new thing. Places like Bhattu monastery, Bir biling, the Barot valley, Malaari.
Bubble vacation
The concept of a bubble vacation with family or friends is also here to stay. Simply speaking, you spend your vacation in exclusive accommodation, with people you know. Cook your own food, stay longer and away from it all.
Revenge post
The flip side of reacting to social media and getting going is posting on social media. We were always doing it. But now we see people who never posted also posting like crazy. It is not just the journey of revenge that is kicking in. It is an accompanying launch post.
Traveling is the cure
Almost a year in captivity and mental well-being is a high priority for everyone. There is a greater emphasis on wellness now, thanks to the virus that claims many lives around the world. But not just the virus, trends suggest that people are getting tired of technology, and more millennials are taking time off from social media. So they are reacting to the social but also fleeing from it.
Sustainable is the future
2021 will see people rethink the way they view tourism and opt for sustainable travel. They can weigh the value of each trip, make it really count, and also be responsible for their carbon footprint. This, in turn, will promote slow and remote travel plans. In 2021, people will choose to stay in one place for a longer period to experience the culture, travel more deeply, promote local businesses, be a responsible guest, and much more.
The author is a director of the global brand OYO Hotels & Homes.
Also read: What are the essential marketing trends for 2021?
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