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Walmart announced that all its stores in U.S will remain closed during one of the most important and commercial festivities in the country: the Thanksgiving Day. Without a doubt, the company will have a significant economic loss during the Black Friday, but it has received good criticism from authorities and the American consumer in the midst of coronavirus pandemic that has the country with the record of 4 million infections.
This would be the first time in three decades that Walmart would not participate in this promotional effort. Just last year, Adobe Analytics He pointed out that buyers spent about 7.4 billion dollars, with which the average ticket per consumer rose 6 percent to reach 168 dollars.
Walmart USA will end the tradition of Black Friday and close stores on Thanksgiving. The retailer wants their employees to spend a day off at home with loved ones. pic.twitter.com/PY1wWeaw9h
– Flor Reyes (@SoyFlordeMaria) July 24, 2020
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The movement of Walmart It seems to respond to the current demands of the consumer, who although looking for the best promotions, is also especially concerned about the actions of brands to guarantee the common good in the health crisis that is lived all over the world.
In addition to Walmart, other companies like Amazon, Free Market or Liverpool in Mexico, They have also announced that they are analyzing possible options for the end of the year in the event that health precautions are maintained by the COVID-19.
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