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Volkswagen Slashes Electric Car Prices in Europe, Adjusts Pricing Strategy to Boost Demand and Compete with Tesla

The German car manufacturer Volkswagen is significantly adjusting its electric car pricing policy in Europe, reducing the prices of the machines in many European countries, it is reported Automotive News Europe. We have previously written a lot about the drop in demand for VW electric cars, and this is apparently one of the ways the manufacturer is trying to boost demand. Volkswagen previously said it would not engage in a “price war” with Tesla, which has cut prices on its most popular Model 3 and Model Y models, but it looks like VW doesn’t really have a choice.

Price cuts are being reported for the ID electric model line in Belgium, Germany, France, Norway and more. The manufacturer will also rework its trim level offerings and create country/region specific offerings in response to customer demand. For now, there is no more information about any changes in Latvia, but we will try to find out if this also applies to us.

Various support measures for the purchase of electric cars have been limited or completely canceled in several major European countries. For example, in France, the pricing policy has been reworked so that almost all versions of the ID.3, ID.4 and ID.5 still receive state support. For example, the ID.5 in the new “ID” equipment level in France now costs around 50 thousand euros or a little more, which is 8 thousand euros cheaper than originally. Price reductions are also observed in other countries.

Also, it has already been reported that Volkswagen is postponing the production of their budget-class electric car for about 25 thousand euros for about a year. If the year 2025 was initially discussed, now the German media is already talking about May 2026. This, of course, is not good at all.

2024-01-10 10:00:00
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