The crisis has forced us to stay more at home. And so we used our phone or our computer even more. According to research firm App Annie, TikTok is expected to reach 1.2 billion monthly active users worldwide in 2021, ahead of Facebook or WhatsApp. The app has tripled its global presence since 2018. The study also found that 43% of our home activities will be on our mobile this year, or 1.3 billion hours spent on the device in question. What will be the other trends?
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This Sunday, January 10, 2021, Isabelle Gounin, in her column “L’instant éco”, tells us about the predictions of the research firm App Annie on the mobile market for 2021. This column was broadcast in La Matinale Week-End du 01/10/2021 presented by Anne-Chloé Bottet, on LCI.
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