9:52. Loud music resonates from Primark. As the DJ picks up the pace, the hosts pop the champagne and the staff cheer their hearts out. “I don’t really need to shop, but I was wondering what it would be like here. I’m a curious and a bit self-centered person,” laughs David Josef, one of the waiting visitors.
We are also prepared for kilometer-long queues, says Primark’s sales manager in Brno
9:55. The faces present offer a palette of different emotions. Irritability. Wish. Nuisance. Heat up. Ignorance. A mother with a baby in a stroller explains to an elderly woman standing next to her why she is here at this particular time. “Times are bad and the baby needs a lot of new things,” shrugs his mother.
9:59. It’s here. People crank their necks and eagerly await the opening. Some lean forward slightly as they move their leg back. Three, two, one … No fighting, no screaming. The first customers enter the shop neatly. The staff form a corridor for them, clapping, whistling and applauding everyone accompanied by music. The only thing missing is the red carpet.
“The opening was successful. We are proud that we were able to also open a Primark branch in Brno. And we are grateful that so many people came to buy from us on the first day. We will do everything we can to make them a great deal. extraordinary experience, ”says Maciej Podwojski, Primark’s Sales Director for Central and Eastern Europe, nodding in satisfaction.
Be the first in Primark in Brno – see what it looks like the day before it opens
It takes about ten minutes for all the crowds to enter the store. And there are also critical voices. Not everyone is enthusiastic about the opening of Primark in Brno. “This is a great example of fast fashion. The people who sew these clothes in Bangladesh, Myanmar and India work in inhumane conditions. They are paid less than the minimum wage, no unions, overtime. forced, a lot of pressure for speed and the lowest possible costs. I shot a documentary there, so I saw it all with my own eyes, “Stanislav Komínek of the non-profit organization NaZemi points out the issue of fast fashion chains.
However, one thing is certain. It’s ten in the morning on Wednesday. The real shopping frenzy hasn’t even started.
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