In a natural and gradual way, Verónica Villarreal Sada’s Instagram platform has been growing, for five years the artist began publishing pictures that she painted in her living room, on her account @verovillarreas_art; There he began marketing his paintings and an opportunity arose to attract buyers.
“I just started for fun and suddenly I was selling paintings, I didn’t know how to sell, but I knew it was a way to reach more people through my art. I focused on it and it all took shape, ”said Vero. Through its publications in 2016, Tequila Patrón de Londres hired Vero to jointly carry out a promotional campaign for the drink. “I did the design for their ‘Mexican limited edition’ bottle, I really don’t know how they contacted me and I didn’t have a large following; I think they hired me for my content and then I realized that what I was achieving was really worth it, it was a campaign in which I realized the potential and pushed me to continue with the project, “he explained.
“Art is a constant learning; I like to communicate and teach through the social network. I believe that forming a community where they can learn and eliminate the stigma that the art world is competitive, the more we help each other, the better ”
True Villarreal
For Vero, transmitting his knowledge through the use of social networks is very satisfactory, as it allows him to support young people who are beginning to show that it is not difficult to be an artist and it is a matter of perseverance.
Creative process & goals
For Vero, the use of Instagram is like having a book ‘, where the entire process behind it is recorded, until the result is reached. According to the content creator, the ‘feed’ of the social network fulfills the function of showing the artists’ creations to gallery owners and collectors.
The artist’s goals have been focused on creating better and higher quality content. “I focus on being a good visual artist, because I feel that this is what makes my publications valuable; At the moment in which I lose this goal and load more on the platform, I feel that it would not be authentic or of quality, that is why I always give priority to my art, my exhibitions, to teach both on Instagram, as in my workshop; to my career as an artist and I think that makes me successful, “he explained.
“I think that the responsible use of digital platforms is important, because I have seen many people who do not use it in a positive way and we are in a world where what people show on their networks influences so much, causing a lot of anxiety. I think that if we are going to publish something it has to communicate positive messages, with teaching, of ‘wellness’ and not that it generates more stress ”.
Account: @verovillarreal_art
Red: Instagram
Followers: 63.7K
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