Adobe Analytics evaluates online stores by tracking website transactions. It has access to shopping data from 85% of America’s top 100 online retailers.
The analysis includes more than a billion visits to retail websites. The business falls under the Adobe software company.
“Demand for online shopping remains strong, with Black Friday online sales crossing the $9 billion mark for the first time. Consumers are starting to appreciate the ease and convenience of shopping from home,” he said. Adobe Digital Insights analyst Vivek Pandya.
“After two years of many people staying at home due to pandemic concerns, some customers are returning to physical stores on Black Friday,” he added.
For the five-day discount event called Cyber Week, which lasts from Thanksgiving Day, that is, from Thursday to Monday, Adobe Analytics expects Internet sales of 34.8 billion dollars. That would mean a 2.8 percent increase over last year.
Black Friday is knocking on the door, merchants are conjuring up discounts of tens of percent
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