Il relationship with musicand in general the use of songs, melodies and sounds is definitely one of the reasons for TikTok’s success (here are the other 7 seconds us)and it is therefore understandable that the company has worked hard to re-establish relationships with Universal Music Group after the abrupt breakup a few months ago.
Shortly before 11am Italian time, the two companies announced “un new multidimensional licensing agreement which will deliver significant benefits to UMG’s collection of artists, songwriters and labels and bring music back to TikTok’s more than one billion global users.” Simply put, they are back on the ByteDance platform songs by Taylor Swift, Billie Eilish, Drake and many others.
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More money for artists?
The Pennsylvania singer herself may have somehow facilitated the successful outcome of the negotiationopening a crack in the wall opposed by Universal and demanding that the songs from his new album, The Tortured Poets Departmentwere available on TikTok despite everything.
And so now, TikTok users can “expect the return of music from UMG’s entire catalog and once again enjoy creating videos using the music of some of the world’s greatest artists and songwriters, as well as exciting emerging talent.” There is obviously no information on the economic details of the operation, but it was explained that, as part of the agreement, both companies “will work together to realize new monetization opportunities using TikTok’s growing e-commerce capabilities and will work on campaigns to support UMG artists across all genres and territories globally.” From what we understand, it is reasonable to hypothesize the arrival of new options that will perhaps allow (for example) the purchase of records or individual songs by various artists with a link directly from TikTok.
Not only that: the social network explained that “we will continue to invest significant resources in the creation of tools that will help UMG artists realize their potential”, such as Add to music app (to insert the song you listen to on TikTok in your library on Spotify), as well as “improved data collection and analysis tools and ticketing functionality integrate”.
Furthermore, TikTok and Universal “will work together to ensure that the development of artificial intelligence in the music industry protects human capabilities” and TikTok also “commits to working with UMG to remove unauthorized AI-generated music from the platform”, as well as adding “tools to improve the attribution (of songs, ed.) to artists and songwriters”.
The words of the two CEOs
Commenting on the agreement, which comes in a time particularly delicate for TikTokespecially in the United States, the CEO del social network, Shou Chewrecalled that “music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group. We are committed to working together to promote value, discovery and promotion for all the amazing artists and songwriters at UMG and deepen their ability to grow, connect and engage with our community.”
On your part, Lucian Grainge, president and CEO of Universal Music Groupemphasized that “this new chapter in our relationship with TikTok focuses on the value of music, the primacy of human art, and the well-being of the creative community. We look forward to working with the TikTok team to advance the interests of our artists and songwriters and drive innovation in fan engagement while promoting the monetization of music sui social”.
#Universals #songs #TikTok #Taylor #Swift
– 2024-05-04 22:26:39
