Kanye West claims he lost two billion dollars
After making anti-Semitic remarks, Kanye West lost several lucrative contracts with major brands, such as Adidas or Gap.
Kanye West said Thursday he had lost two billion dollars in one day, the repercussions of cascading withdrawals of companies – Adidas, Gap – by severing ties after the American artist’s series of anti-Semitic remarks.
“I lost two billion dollars in one day and I’m still alive,” he wrote on Instagram. “I still love you, God still loves you, it’s not money that defines me, it’s people,” added the rapper, in a post “liked” by nearly 1.5 million people.
The one who also goes by Ye has seen big brands break their juicy contracts with him for a few days to show that they disapprove of his anti-Semitic remarks. After several months of degraded relationships, Adidas announced on Tuesday the “immediate end” of its partnership with Ye, one of the most successful companies in the fashion world for some time.
Adidas, Gap, Balenciaga …
“Adidas does not tolerate anti-Semitism or any other form of hate speech,” the German manufacturer said in a statement. A few hours later, American ready-to-wear chain Gap announced its similar decision, a week after the breakup announced by the fashion house Balenciaga.
The message posted Thursday by Kanye West on Instagram seems to be addressed to Ari Emanuel, the boss of a Californian entertainment agency who had invited all the companies that collaborate with him to cut their ties.
Kanye West, who says he suffers from bipolar disorder, was suspended from Twitter after tweeting that he allegedly attacked Jews in a post the social network later deleted for violating its rules. He had also been temporarily suspended from Instagram.
The rapper appeared in early October wearing a crossed-out T-shirt with the slogan “White Lives Matter” during a fashion show in Paris. This slogan, used by the American far right, hijacks the name of the movement “Black Lives Matter”, which fights against racism against African Americans. On Wednesday, Ye was escorted from a Skechers sneaker brand office on Wednesday, the company said.
AFP / Fabien Le Floch
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