Copyright is an important thing when creating a work. Therefore, when Uniqlo discovered that their viral bag, the Round Mini Shoulder Bag, was plagiarized by the Chinese retail brand, Shein, they did not hesitate to sue.
Round Mini Shoulder Bags have become very popular in recent years because their shape is simple, compact, but fits a lot. This functional bag worth IDR 199 thousand went viral on TikTok and managed to become the most popular product line globally among other branded fashion products. It is not surprising that this bag is tempting for other companies to copy because it is considered profitable.
Many Counterfeit Products, Uniqlo Intervenes
Uniqlo Round Mini Shoulder Bag My Neighbour Totoro/ Foto: Courtesy of Uniqlo
To protect products from intellectual property violations, Uniqlo takes firm steps. Through its official statement, Uniqlo investigates further and if it is proven that the goods are fake or imitations produced with malicious intent, then it will consider taking legal action against the company that produces and sells these products.
(dmh/dmh)
2024-01-18 08:00:43
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