Head tilted towards the camera, frowning eyebrows, defiant gaze: the judicial photo of Donald Trump, 45th President of the United States (2017-2021), has been around the world. This “mug shot” was immortalized by the Atlanta Sheriff’s Department on Thursday during a brief arrest of the billionaire, charged with trying to overturn the 2020 election. If this mug shot is a first for a former American president, the principal concerned has the art of diverting this humiliation into a real marketing tool for the presidential elections of 2024.
“A Witch Hunt”
“Never surrender! » Two and a half years after being banned from Twitter (renamed X), Donald Trump is making a comeback on the platform, after the takeover of the social network by billionaire Elon Musk, who lifted his sanctions. His brand new publication is none other than his legal photo, followed by a link to his official website where he calls for donations. A way to unite his supporters and denounce what he considers to be “a witch hunt” by the Democrats, the rival political party, led by current President Joe Biden.
“The left wants to bully YOU into not voting for a political outsider who puts the American people first,” he writes on its official website, with as an illustration his photo with a hard look. “But I threw myself into the lion’s mouth with a simple message on behalf of our entire movement: I will never give up on our mission to save America. »
Neither one nor two, the supporters of the former president seized the “mug shot” to restore the image of the billionaire. “We will never capitulate! », ” Welcome back ! », can we read under the publication of Donald Trump. “It is this photo that will win the presidential election of 2024”, Georgia Republican congresswoman Marjorie Taylor Greene wrote on the social network. Elon Musk was also quick to share Donald Trump’s snapshot, commenting: ” Higher level “.
Goodies anything goes
More than just tweetthe forensic photo has become the illustration of goodies. Mugs, t-shirts, water bottles, stickers… Donald Trump’s campaign team uses its creativity to do some business around the defiant face of the Republican leader. In exchange for a donation of 47 dollars, it is possible to receive a white T-shirt on which are printed the legal cliché and an inscription in capital letters “Never surrender! (never surrender!).
On other websites, it is possible to find posters and hoodies bearing the image of the former president. For 2024, his supporters will therefore be spoiled for choice to support him.
2023-08-26 16:11:23
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