Ulysse Nardin has joined forces with several Swiss brands to create the first independent watch trade show, the Geneva Watch Days, which will take place from April 26 to 29, 2020.
During the Geneva Watch Days, Ulysse Nardin will present its new 2020 products in its brand new Geneva boutique, at 10 quai du Général Guisan, a few steps from the busy Rue du Rhône.
From Monday April 27, 2020 and until May 9 inclusive, the first floor of the Ulysse Nardin boutique will host the decor of a showroom specially designed for the occasion, with, in its heart, the new flagship collection of the brand, the “BLAST”. A scenographic concept will invite visitors to explore the new Odyssey of Ulysse Nardin: an Xplosion of volcanic energy!
All the new watches – which have been at the heart of all the efforts of the house for 6 months and which will create the event at the points of sale for the coming year – will be exhibited and available for product presentations and photo shoots. In addition to the showroom, journalists will be able to book interview slots with House representatives on request. Retailers and sales teams can honor their appointments to place orders. The shop remains of course open to the general public who can also discover this showroom.
“After the legitimate cancellation of Watches & Wonders last week and at the request of our different partners, the idea of creating an event self-managed by several independent brands appeared as a natural alternative to present our new products to the press and to retailers the majority of which will be European, “said Patrick Pruniaux, CEO of Ulysse Nardin.
Ulysse Nardin’s Blast Showroom – from April 27 to May 9, 2020
Public opening hours:
Monday – Friday: 10 a.m. to 6.30 p.m.
Saturday: 10 a.m. to 5.30 p.m.
– –
