The social network Twitter is experiencing new difficulties. Two weeks after his acquisition, billionaire Elon Musk suspends his main novelty, the certification system Blue Twitterwhile worrying about the company’s financial situation.
With our correspondent in Washington, Guillaume Naudin
It is no longer possible to pay to be recognized on Twitter. Function Blue Twitter that used to get the famous blue authentication badge for $8 a month is no longer accessible in the app. In question, many abuses since its launch just a few days ago, and in particular the cascading identity theft.
►Read also: After the acquisition of Twitter, Elon Musk wants to create paid certified accounts
He is a fake LeBron James, American basketball star, who asks to leave the Los Angeles Lakers. It is a fake pharmaceutical company, Eli Lilly, which announces that its insulin, very expensive in the United States and essential for diabetics, is free. Pharmaceutical company Eli Lilly had to apologize on Thursday.
We apologize to those who have received a misleading message from a fake Lilly account. Our official Twitter account is @Ninfea.
– Eli Lilly and company (@LillyPad) November 10, 2022
Some accounts of this type have been deactivated, but not all, because after massive layoffs and subsequent resignations, the company struggles to control content. The $8 Blue Dot was a way for Elon Musk to make money. And it seems quite urgent.
Funding for large advertisers suspended
While waiting to see how this all plays out, the big advertisers have suspended their funding. The new boss no longer hesitates to say that the company is in danger of bankruptcy. To buy Twitter, eight times in deficit in the last ten years, he and his partners spent 44 billion dollars.
Faced with the proliferation of spoofed accounts, Twitter reintroduced a badge on Friday amidst the largest cacophony. official certify certain profiles.
To combat identity theft, we’ve added an “Official” label to some accounts.
— Twitter Support (@TwitterSupport) November 11, 2022
” To combat identity theft, we’ve added an “official” logo to some accounts “, tweeted the influential platform, bought on October 28 by Elon Musk for 44 billion dollars. This gray colored logo has appeared under the profile of many advertisers and also, briefly, on the @ accountTwitter.
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