On January 18, 2021, the reporter reported the case of “Patcharasri Benchamas”, a famous host. Come out live, advertise supplements of Power Shot Co., Ltd. before being criticized by netizens for exaggerating its properties. Later, the Food and Drug Administration (FDA) was prosecuted under the Food Act 2522 and ordered to suspend such advertising. As the news has already been presented
“Prachachat Business” Investigating Power Shot Company Limited, it found that “Kalamare” was established with a registered capital of 1,000,000 baht on March 13, 2019.
The company says it is a retail food retailer, not elsewhere classified. Selling food supplements Health care products Body care products
In just the first year, the company earned 133 million baht in revenue, profit of 14.8 million baht, which was sold through online channels only, including Facebook and various social media.
Previously, “Kalamare” as the Chairman of the Board of Power Shot Company Limited gave an interview. thumbsup.in.th That the power shot branding has come up Because they are health-loving people And are already interested in healthy food and beverages
“Strengths of “Power Shot” In addition to products, it is a comprehensive online marketing understanding. Including experience design in a convenient and fast online shopping process Free delivery nationwide “
Another key to success is live streaming sales and promotions that use the identity of the brand founder “Kalamare”. Share product highlights and share health and lifestyle tips.
From the success of the past year As a result, Power Shot plans to continue expanding its business continuously and at full capacity. By targeting sales in 2021 at 6,000 million baht, after which there are plans to increase distribution channels to modern trade that originally sold only online. Including plans to launch new products at least 5 more brands specifically to penetrate the modern trading market Which will begin to roll out in early 2021
Business empire of “Kalamare”
In addition to “Power Shot”, “Kalamare” holds shares with the Company. And 9 other limited partnerships, totaling 10, according to the data from the Department of Business Development (Reference: Issara News Agency)
1.Rao Rak Kalamare Co., Ltd.
Registered on October 28, 2005, the current capital is 1 million baht. Notify the business of providing consulting services. Product promotion The product launch event appeared Miss Patcharasri Benchamas as the sole director.
Latest shareholder list On April 30, 2020 Ms. Patcharasri Benchamas holds the largest 9,997 shares (99.97%), the remaining 1 share in the name of Mr. Thanadul Benjamas, Mr. Peerasan. Benjamas Mrs. Peraphan Benjamas
The latest financial statements in 2018 had total income of 25,658,210 baht, total expenses 22,712,618 baht, income tax of 498,323 baht, net profit 2,447,268 baht.
2. Partnership, life is so good
Registered on September 30, 2015, the current capital is 1 million baht, informs to engage in the business of advising on public relations operations, the host named Miss Patcharasri Benchamas, holds 60% of shares and Mrs. Perapan Benjamas holds 40% of the shares. Ms. Patcharasri Benjamas is managing partner.
The latest financial statements in 2018 have a total income of 5,766,620 baht, total expenses of 4,248,371 baht, income tax 232,305 baht, net profit of 1,285,942 baht.
3. Made from the Heart Limited
Registered on May 29, 2017, current capital is 1 million baht, informs to operate a snack business, Ms.Patcharasri Benjamas, Mr. Noppadet Suay, MD. Aromol Phaksrithong, Miss Pu Nanree Youngthaworn and Mr. Anon Yubanyong are directors.
Latest shareholder list on April 30, 2020 Ms. Patcharasri Benjamas and Mr. Noppadet Suayasom share the same amount of 2,500 shares (25% each), Miss Punnaree Youngthaworn. And Miss Aroml Phaksrithong each 2,000 shares (20% each), the rest Mr. Anon Yubanyong holds 1,000 shares (10%)
The latest financial statements in 2018 have total income 929,690 baht, total expenses 671,379 baht, net profit 258,310 baht.
4. Cele Foods Company Limited (Formerly Power Shot Asia Company Limited)
Registered on March 13, 2019, current capital is 1 million baht, notified to operate other food retail stores which are not classified elsewhere. Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas and Ms. Nusara Chongchana Natee is a director.
Latest shareholder list On April 30, 2020 Ms. Kwan Ketsiri holds the largest share of 5,500 shares (55%), Ms. Patcharasri Benchamas holds 3,000 shares (30%). Nusara Jongchana Natee holds 1,500 shares (15%)
The latest financial statements in 2019, total income 133,255,906 baht, total expenses 114,672,438 baht, net profit 14,846,273 baht.
5. Power Diamond Company Limited
Registered on March 13, 2019, current capital is 1 million baht, notified to operate a cosmetic retailer business, Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas, and Ms. Nusara Jongchana Natee are directors.
Latest shareholder list On April 30, 2020 Ms. Kwan Ketsiri holds the largest share of 5,500 shares (55%), Ms. Patcharasri Benchamas holds 3,000 shares (30%) and Ms. Nusara Chongchana Natee holds 1,500 shares (15%)
6. Power Protein Co., Ltd.
Registered on March 16, 2020, the current capital is 1 million baht. Business notification of food supplement Health care products All other products are named Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas, and Ms. Nusara Jongchanaanatee as directors.
Latest shareholder list On April 30, 2020 Ms. Kwan Ketsiri holds the largest share of 5,500 shares (55%), Ms. Patcharasri Benchamas holds 3,000 shares (30%) and Ms. Nusara Chongchana Natee holds 1,500 shares (15%)
7. Power Advertising and PR Agency Co., Ltd.
Registered on August 18, 2020, the current capital is 1 million baht. Informing the business activities of an advertising company, Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas, and Ms. Nusara Jongchana Natee are. Director
Latest shareholder list On April 30, 2020 Ms. Kwan Ketsiri holds the largest share of 5,500 shares (55%), Ms. Patcharasri Benchamas holds 3,000 shares (30%) and Ms. Nusara Chongchana Natee holds 1,500 shares (15%)
8. Power Shot Company Limited
Registered on March 13, 2019, the current capital is 1 million baht. Other food retail stores, not classified elsewhere, were named Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas, and Ms. Nusara Chongchana Natee as directors.
Latest shareholder list On April 30, 2020 Ms. Kwan Ketsiri holds the largest share of 5,500 shares (55%), Ms. Patcharasri Benchamas holds 3,000 shares (30%) and Ms. Nusara Chongchana Natee holds 1,500 shares (15%)
9. Aroi Dee Co., Ltd.
Registered on March 16, 2020, the current capital is 1 million baht. Notify to operate business in the production, processing and distribution of products related to beverages, fruit juice, snacks and bakery. Ms. Patcharasri Benjamas, Mr. Noppadet Suay Ms. Punnaree Youngthaworn, Miss Aromol Phaksrithong and Mr. Anon Yubanyong are directors.
10. Power Payment Company Limited
Registered on August 17, 2020, the current capital is 1 million baht. Notify other personal service businesses, not classified elsewhere. Ms. Kwan Ketsiri, Ms. Patcharasri Benjamas, and Miss. Sen. Nusara Chongchana Natee is a director.
While Power Payment Company Limited appears as a shareholder in Global Prime Corporation Company Limited, registered on 25 April 2017, the current capital is 58,823,000 baht, reporting to operate the business of electronic payment service.
Ms. Sasira Apirat Hemphas, Mrs. Wichanee Srisawat, Mr. Thanasak Hunarak, Mr. Surakarn Sirimoth, Mr. Itthiphongpolbut, Mr. Sangchai Teerakulwanich, Mr. Sui Gukfan (Chinese nationality) And Mr. Chinnarit Chot Suriyaphong is a director.
Latest shareholders list on 30 Apr 2020 Mr. Phachara Liuchchaloemwong Largest holding 134,198 shares (22.8139%) Thai Broadcasting Co., Ltd. holds 120,590 shares (20.5005%). Mr. Chinnarit Chot Suriyaphong holds 88,235 shares (15.0001%) Ms. Chadaporn Punjai holds 63,036 shares (10.7162%). Holds 61,012 shares (10.3721%) and Power Payment Company Limited holds 58,823 shares (10%).
The latest financial statements in 2019 have total income of 47,928,443 baht, total expenses 74,484,905 baht, net loss 26,556,461 baht.
The information above It was searched in 2020.
Dramatic hype
“Kalamare” live live product advertising Own brand By notifying that
“Ate and raised face, clear face, raised face, wattle disappeared, eyelid droopy, turned into two layers, frown lines disappear, shallow cheeks, nose tapered, it would not be clear just in front of me. It will be the whole body You’ll come back to be a girl again. “
It was not long before that the drama became a trend The message was hype. And there are many false statements.
Until today (18 Jan), the Food and Drug Administration or the FDA has notified the prosecution. There is a penalty under the Food Act, 2522 B.E. With an order to suspend advertising And implement administrative measures against “Kalamare”
Last same day, “Kalamare” has posted a personal statement on Instagram that Advertising through live It tells about real experiences and results that have happened to oneself.
And concluded that Myself and my team “Power Shot” deeply apologizes for the indiscretion. And ready to take suggestions for further improvement
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