- Future potential: Discover !, Brands for Fans and MetaToys
- New design: the new ToyTrends space in Hall 3A
NUREMBERG, Germany, 12 October 2022 / PRNewswire / – Spielwarenmesse, as the world’s leading trade fair, embodies the diversity of products, novelties and innovations. Its TrendCommittee has identified three trends for the upcoming event: “Discover!”, “Brands for Fans” and “MetaToys”. Trade visitors can discover them from 1 to 5 February 2023 at the Nuremberg Fair. In the new ToyTrends experience space in Hall 3A, with approx. 400 m2, you will find the corresponding products to try them out and discover them. Trend talks in the Toy Business Forum complete the offer.
ToyTrends of Spielwarenmesse 2023: Discover !, Brands for Fans, MetaToys
ToyTrends of Spielwarenmesse 2023: Discover !, Brands for Fans, MetaToys
ToyTrends of Spielwarenmesse 2023: Discover !, Brands for Fans, MetaToys
To discover! – Discover unknown worlds
The three trends give the commercial orientation for the composition of the assortment with high-yield sales. In “Discover!”, The name is the program. At the end of the day, it was all about discovering and exploring new worlds and topics. Different countries, cultures and languages, miracles of nature or unknown galaxies: once the spirit of discovery is awakened, you must find answers on how, when and why. The products of this trend arouse curiosity and encourage intense exploration and understanding of new worlds.
Brands for fans – Enthusiasm of young and old
The basis of the second current is made up of famous licenses and retro products: “Brands for Fans”. Rubik’s Cube or Parcheesi are considered classic games. Comic book figures or famous characters from movies and TV series are as popular today as before. Often, the charm continues beyond childhood and is passed on to subsequent generations. New or recurring licensing themes reflect the trend and have the potential, like retro toys, to spark fan excitement both young and old.
MetaToys – Toys in new dimensions
Innovative gaming approaches and new technologies are at the heart of the “MetaToys” trend. The digital world is advancing relentlessly and offers not only modern possibilities for everyday life, but also new creative spaces for the toy industry. He dedicates himself to the topic, among other things, with offers that are developed on the Web3, or that apply technologies such as Augmented Reality, etc. Also included are products that clearly explain the Metaverse and related concepts.
Trends and insights
In the ToyTrends experience area at Spielwarenmesse, there is a separate area for each trend in Hall 3A. This includes information and corresponding products that guarantee a live experience and invite you to try them. In the adjacent Toy Business Forum, experts present trends, as well as current industry topics and future challenges for business, as well as trends every day. Interviews are offered in German and English and are
they can also enjoy streaming on the Spielwarenmesse Digital corporate platform.
Bass www.spielwarenmesse.de/en/trends You will find all the information on trends.
Information for editors: free reproduction. They have low graphic material www.spielwarenmesse.de/media. Please send us a sample copy after posting.
toy fair®
Spielwarenmesse eG, service provider for trade fairs and marketing, organizes the Spielwarenmesse® – the main international toy, hobby and leisure fair. The business-to-business event is a very broad communication and ordering platform for national and international exhibitors. The presentation of the innovations and the complete overview of the sector offer specialized operators from all over the world a valuable source of information for their annual orientation to the market. In 2022 the multifunctional platform Spielwarenmesse Digital is added, which completes the Spielwarenmesse offer®. Since 2013 the name Spielwarenmesse® it is also protected in Germany as a word mark.
Fair date: Spielwarenmesse® Wednesday to Sunday, February 1-5, 2023
photo – https://mma.prnewswire.com/media/1918480/Discover_MetaToys.jpg
photo – https://mma.prnewswire.com/media/1918481/Brands_for_Fans.jpg
photo – https://mma.prnewswire.com/media/1918482/Meta_Toys.jpg
Logo – https://mma.prnewswire.com/media/1918483/Spielwarenmesse_toyTrends_2023_Logo.jpg
SOURCE Spielwarenmesse eG
