During an interview granted to a Dutch media, Tim Cook was rather skeptical about this vague concept of virtual worlds in which Meta invests heavily.
If the metaverse is seen as the future of the Internet by Meta boss Mark Zuckerberg, this is far from the case with Tim Cook. Apple’s CEO believes that this concept, which does not yet have a precise definition, is not understood by most people. “I think it’s always important that people understand what things are. And I’m not really sure if the general public can tell what the metaverse is. “he told the Dutch media RTL news.
Tim Cook was also skeptical of virtual reality (VR), one of the technologies used for the metaverse. ” [La réalité virtuelle] can be used positively. But I don’t think you want to live your whole life like that. “, He explained. In fact, the CEO of Apple believes that VR is intended for limited periods of use, but that it is not a good means of communication. Several companies, starting with Meta, however, believe that the metaverse is a place where users can work, play and socialize.
Augmented reality, future essential technology for Apple
While Tim Cook doesn’t address Meta openly, this isn’t the first time the two CEOs have shown their differences in the metaverse field. Earlier this year, Mark Zuckerberg told his employees that his company was competing with Apple to build this universe. “It’s a competition of philosophies and ideas, where they believe that by doing everything by themselves and integrating tightly, they create a better customer experience.”then declared the Meta boss about Tim Cook’s company.
Even the CEO of Apple has once again praised augmented reality, stating that this technology for superimposing virtual elements on the real world will have a comparable impact when the smartphone arrives. “As I said before, we will soon ask ourselves how we managed to live without augmented reality”, He said. Apple may also unveil an augmented reality headset in January 2023. For its part, Meta will unveil its next virtual reality headset on October 11 during a metaverse event.
