Sony, in turn, will have the ability to promote affiliate artists on TikTok. How much money is involved in the deal has not been disclosed.
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TikTok has been under heavy fire in the United States for some time now. The US government also tried to impose restrictions on the use of the app in the country. In practice, that amounted to shutting down the app, which is why a US federal judge dismissed the restrictions.
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According to the Trump administration, TikTok stores too much data, which ends up with the Chinese government via the Chinese parent company ByteDance. The president therefore also demanded that TikTok’s US operations be sold to a US company. In September, he agreed to a deal between ByteDance, Oracle and Walmart that would transfer TikTok’s US operations into a new company.
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