According to the world ranking established by App Annie, the Chinese application was the most downloaded in 2020. Behind it were all the social networks of the Facebook group.
Facebook loses its title. According to an App Annie survey relayed by the Japanese media Nikkei Asia, TikTok first rose to the top of the world’s most downloaded apps in 2020.
ByteDance, owner of the Chinese social network, “launched the international version of Tiktok in 2017 and has since overtaken Facebook (2nd), WhatsApp (3rd), Instagram (4th) and Facebook Messenger (5th) – all of which belong to Facebook – in number of downloads, even in the United States “, underlines Nikkei Asia.
And “the total viewing time of Tiktok in the US and UK is longer than that of Youtube,” said Chuzen Kin, marketing manager at App Annie, a mobile data analytics company.
TikTok threatened by its competitor Likee?
The Chinese application has notably gained in popularity during the pandemic, mainly in Europe, South America and the United States. And this despite the numerous attacks by former US President Donald Trump, who called on the company to sell its activities in the United States so as not to be banned there.
Last June, the new White House tenant Joe Biden finally revoked the decrees made by his predecessor while asking his administration to launch an investigation to determine the real risks posed by applications held by certain foreign powers.
In addition, the App Annie survey estimates that TikTok could quickly lose its number one place as its Chinese competitor Likee gains in popularity (8th in the ranking), especially with companies that use it to create videos for customers. marketing purposes.
The rest of the world’s top 10 is occupied by Snapchat (6th), Telegram (7th), Pinterest (9th) and Twitter (10th).
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