This is why offline marketing is still relevant – ECIN specialist articles

In recent years, online marketing has come more and more into focus – after all, in many places the opinion is that this represents the marketing of the future. Marketers were increasingly interested in click-through rates and costs-per-click and neglected classic offline marketing.

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But the classic advertising formats are by no means obsolete. In the marketing industry, it was particularly evident this year that more and more companies are increasingly concentrating on the possibilities offered by offline marketing. The following article shows the reasons for this.

Serious and trustworthy: offline marketing

The reason why offline marketing is still of great importance in the digitized world is that advertising in the offline world is generally judged by consumers to be more trustworthy and serious. If an advertisement is printed in a newspaper, it will be remembered much longer than an online banner on a website.

In general, people can remember things better that they can touch with their hands. For this reason, the classic promotional items from companies should not be neglected. A great coffee cup or a Print multifunctional cloth leave, draws a long-term and sustainable advertising effect through the haptic component.

Customer loyalty benefits from offline marketing

Compared to online marketing, offline measures are often much more expensive, which is their biggest disadvantage. However, many companies need to realize that while online marketing can be extremely efficient, it is not necessarily effective.

The strengths of online marketing lie in winning new customers and increasing brand awareness. Offline advertising, however, proves to be much more effective, especially for high-quality products, because it greatly strengthens customer loyalty to the respective company. Advertising measures that take place offline are automatically perceived as being of higher quality – companies should definitely use this effect for themselves.

Convey appreciation through offline advertising

So that customer loyalty can be designed as long-term as possible, two strategies should be particularly considered. On the one hand, customer communication should take place on a regular basis without being intrusive or disruptive, and on the other hand, the company must convey appreciation to the customer.

Offline marketing offers numerous options for realizing these two strategies. Advertisements that are sent to customers in a short and high-quality form by post do not seem intrusive, but appreciative. The same applies to promotional gifts that are given to particularly good customers on special occasions, for example at Christmas.

Companies in the B2B area in particular benefit greatly from measures of this kind. The effect of such special attentions is particularly long-term and strengthens the bond between company and customers in the long term.

Online marketing also offers specific advantages

Of course, the multiple benefits of offline marketing don’t mean that online marketing should be written off entirely. The online measures particularly benefit young companies or companies that bring new products onto the market, because they can increase awareness immensely in a very short time.

Nowadays you shouldn’t do without a professionally designed social media presence either. This offers the advantage that the target group can interact and get in contact with the company in a very uncomplicated and simple manner.

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