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Mercedes-Benz AG – Global Communications Mercedes-Benz Cars & Vans
1.19
One of the stars at CES 2020: the Mercedes Vision AVTR show car developed jointly by the «Avatar» team and Daimler. Film director James Cameron and Daimler CEO Ola Källenius (right) pose proudly.
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Mercedes-Benz AG – Global Communications Mercedes-Benz Cars & Vans
2.19
This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.
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Daimler AG
3.19
A fusion of inside and outside: The holistic concept of the Mercedes Vision AVTR unites the two design disciplines.
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Ford Motor Company Switzerland SA
19/19
And in line with the futuristic, urban visions of Hyundai and Toyota, Ford has developed a humanoid robot together with Agility Robotics – e.g. for warehouse management.
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Daimler CEO Ola Källenius is on stage and, together with film director James Cameron (“Avatar”), lets the puppets dance, at least virtually. As a cooperation model with Hollywood’s film industry and star director Cameron, the Mercedes Vision AVTR study is one of the big stars at CES 2020.
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«Mercedes has always been a technology and luxury brand. Now more than ever, it’s about bringing luxury and sustainability closer together. Because for us the two are in no contradiction, »says Daimler CEO Källenius. «People love the freedom to travel wherever they want at any time. That is why our perspective is clear: we respect the limits of our planet – but we do not want to set new limits for individual mobility. »The car was developed according to bionic, natural principles, has vegan leather on the inside, recognizes the driver by its breathing, wears a total of 20 ‘ 000 LEDs and can communicate with the environment with 33 hexagonal, movable flaps in the rear. Wave, wave so to speak.
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Sony builds a car
It’s not just Samsung, LG or Sony that have their big stage at the largest entertainment fair in the world in the gaming paradise of Las Vegas. Even if Sony briefly mutates into a car manufacturer and shows with the Vision-S a 4.90 meter long study of its own four-seat electric car, which with its countless sensors and 400 kW output will never go into series production. We would have trusted Apple with such a Stromer from the entertainment industry, but they have now said goodbye to expensive automotive projects. Sony, on the other hand, wants to prove that it can also be a company from the consumer sector. And the business with cameras and sensors is profitable – an automotive vision in the environment of the powerful trade fair is just right.
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Quieter automakers
Although vehicle manufacturers in Las Vegas are no longer drumming as loudly as a few years ago – if you are serious in the automotive industry, you will be at CES again this year. Not just newbies or small manufacturers like Byton, Bird, Rivian or Fisker, but also the established brands want to present themselves in an innovative and visionary way. With the electric Crossover Ocean, Fisker is making the next attempt to make the car of the future a reality at the price of less than CHF 40,000. Byton can announce that thanks to over 60,000 pre-orders, the M-Byte is finally going into series production this year. But the big carmakers are taking it more subtly. BMW, for example, shows the interior of the electric hope bearer iNext, which is to become a reality in 2021. With the well-known AI: ME study, Audi gives us a more empathetic view of autonomous city traffic, while Jaguar Land Rover is closer to reality with the Defender, which will soon be launched on the market, and the fact that perfect connectivity is only guaranteed with several SIM cards shows. While the kids are streaming films in the rear, the Defender driver receives current traffic information – in real time.
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worn supplier
Bosch is showing a mobile people and goods container at the CES (photo). But the Virtual Vizor is much more exciting: this sun visor can also hide the headlights of oncoming traffic at night using a mask. Not crazy enough yet? How about glasses that project information into the driver’s field of vision? The new display technology from Bosch works in exactly the opposite direction, with warnings from the instrument unit being played three-dimensionally into the driver’s field of vision. And Continental continues what Audi has already put into practice with the electric SUV E-Tron: small cameras replace the exterior mirrors and project their images onto displays in the cockpit. This not only lowers air resistance, but also enables simple warnings to be imported.
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Urban visions
Like Hyundai, who, together with Uber, are presenting a futuristic-looking Velocopter service at CES, Toyota also has urban visions. The clear number 1 in Asia is planning a visionary city of the future called Woven City on a former company site. “Building an entire city, even on a small scale like ours, is a unique opportunity to develop future technologies – including a digital operating system for the city’s infrastructure. With people, buildings and vehicles that all communicate with each other via data and sensors, we will be able to test networked AI technology – both in the virtual and in the physical realm, »explains Akio Toyoda, President of Toyota Motor Corporation, the project. The 175-hectare city of the future near Mount Fuji is said to be a living laboratory for residents and researchers who try out future technologies such as autonomy, robotics, mobility or artificial intelligence in a real environment.
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Fords also fits humanoid robots with arms and legs developed in cooperation with the US company Agility Robotics, which is designed to make warehousing and goods deliveries more efficient and affordable. The considerations for the mass delivery service Amazon go in a similar direction, which of course should not be missing at the largest consumer fair in the world. Incidentally, one or the other automaker will also be asking itself this question over the next few years: Is it still allowed to stay away from CES?
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