This company finally resolves to change the name of its cheese, called negro!
July 27, 2020, on Trends
Different brands around the world have already indicated their intention to review their name or their visual, sometimes tinged with racism without intention. Uncle Ben’s is one of the iconic brands that have decided to take a step aside. In Australia, a brand of cheese called “Coon”, which means “Negro” has been under pressure for years to change its name.
A CNN article reveals that this brand has been the subject of complaints for decades because of this racist insult. The firm has long turned a deaf ear, specifying that the name of the cheese was a form of homage to its American inventor, Edward William Coon, who had developed a “unique ripening process”. Change of position since she has now decided to eliminate all forms of racism in her business. The “Coon” cheese will therefore be renamed even if the company has not yet decided on the future name.
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