Among the participants are young people looking for their first job, mothers, housewives, entrepreneurs looking for an opportunity to improve themselves. The second phase of the program provides training with specific content to promote entrepreneurship with topics such as business plans, sales techniques, customer service, digital marketing, etc.
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For this year, in addition to launching training in a 100% virtual format on the use of the Internet open to all women in the country, they plan to carry out a version of the program dedicated to women entrepreneurs who are part of the Tigo value chain. The goal is to reach at least 400 women.
Mercedes Jara, one of the program participants, highlighted the initiative of the Tigo company: “Before I didn’t give so much importance to digital tools, but knowing everything they encompass I realized that they are very interesting and important for my work activity” , said who owns a business in Luque.
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