Gambling is as popular in Germany as ever. In particular, the opportunities to play online are becoming increasingly popular. There are now a large number of providers, of which you can find the best in an overview and ranking under the Internet address gaminggadgets.de/online-casinos find listed. Be it online casinos or online betting, users now prefer to gamble on the Internet. The popularity of online gaming is also reflected in the selection of prominent advertising characters. Athletes in particular are often seen in gambling ads. main paragraph…
Athletes as guarantors of fairness and success
You stand for sporting success, for which you are admired. Who wouldn’t want to compare themselves to the greats Cristiano Ronaldo or Neymar? If we don’t play football as well as they do, it would at least be nice to feel close to them using a product they promote. We also trust public figures. It is not for nothing that betting providers choose athletes who not only stand for success, but also for fair competition.
We believe you when you tell us which online casino is the best. Nobody embodies success and fairness better than prominent athletes. By linking the advertised athletes with these two terms, we consider the advertised gaming portal to be serious, because we want a provider with whom we have fair chances of winning and, from time to time, success. The online casinos promoted by celebrities do not always have to be the most user-friendly and reputable.
Which footballers have already advertised gambling?
While we now associate some celebrities with gambling, such as Oliver Kahn, whom we see almost every commercial break of a football game as a testimonial for a betting company, some names will surprise you. We already mentioned Cristiano Ronaldo and Neymar. With Bastian Schweinsteiger, the German slot machine industry was able to win a world champion as an advertising face. He is committed to a legal betting culture and responsible gambling at the same time.
Lukas Podolski attracted attention with special advertising
Schweinsteiger’s national team colleague and also 2014 soccer world champion, Lukas Podolski, also attracted attention with his advertising for online gambling by parking backwards into a parking space on an elephant. The aim of the commercial was to use a likeable advertising character and a little humor to draw the attention of potential customers to the fact that dreams don’t have to be limited and that gambling can help make them come true.
Not only current football players are in demand
In addition to current sports greats, the heroes of the past are also very popular as prominent advertising faces for gambling. Kevin Kuranyi, Mario Basler and Thomas Berthold, world champion from 1990, are other famous examples. These characters show that the advertising ambassadors do not always have to have a completely smooth vita. All three are known for having clear opinions and not being afraid to state them publicly. In this respect, a healthy self-confidence and showing an attitude are qualities that are welcome in sporty advertising faces.
Incidentally, the star striker Zlatan Ibrahimović, who not only advertises a gambling provider, but also joined the company as a co-owner, is particularly enterprising. In the past he was even given credit for this threatened with a ban.
However, not only active or formerly active soccer players belong to this group, but also other prominent representatives of the soccer business. That’s why you can also find the former functionary Rainer Calmund and the sports journalist Marcel Reif among the active brand ambassadors for gambling.
Do stars from other industries also advertise gambling?
However, it is not only celebrities from the football catchment area who are regularly seen in gambling advertisements. One of the world’s most famous advertisers for online casinos is former boxer Mike Tyson. Boris Becker’s affinity for the game of poker led to him also becoming a famous gambling advertising face alongside Rafael Nadal.
Why are athletes particularly in demand as advertising faces for gambling?
It is noticeable that advertising in the field of gambling is mainly embodied by athletes. There are a few exceptions, like Paris Hilton or Leonardo DiCaprio, Brad Pitt and Robert De Niro, who appear as gambling advertising faces. However, athletes, especially soccer players, are particularly sought-after advertising faces in the gaming industry.
As mentioned at the beginning, this is due on the one hand to the fact that they combine fairness and success and on the other hand to appearing very self-confident. In addition, the football sector is a sector that is very popular in the betting sector, which is why a direct connection is obvious. In addition, it is known that many athletes are not averse to gambling. It is therefore obvious to win them as testimonials, as they can authentically convey the love for the game. The user takes away the fun of competition and the irrepressible will to win.
They also represent the triumph and status that their admirers would like to achieve themselves. By being able to win sports greats as advertising faces, online gamers feel close to their idols and feel even more connected to them. As consumers, we are actually aware that their wealth is not directly related to the gambling advertised. We can’t even be sure if the sports star has ever played on the gambling platform advertised. Nevertheless, the positive associations we have with the athletes work and we trust them and their recommendations.
