The Biedronka chain of stores, in cooperation with Rekopol, focused on a very unusual educational campaign. They invite you to a mobile educational zone inside the garbage truck.
Biedronka will take your child on a journey … garbage truck
The Biedronka chain stores in cooperation with Rekopol set off with a very unusual action. They invite everyone to participate in the fun together in the mobile educational zone located in the garbage truck. Miecia garbage truck will visit seven coastal towns, it will be found parked in ladybug parking lots.
Commercial News has reached the official information of the company:
Miecia is a yellow garbage truck that acts as a mobile interactive exhibition showing the principles of recycling in a modern way. A crushing machine is hung at its entrance door, thanks to which everyone can crush the bottle, throw it into a yellow bin and start the way of the bottle for full recycling. As a result, you can not only see what this process looks like, but also touch the resulting material. The youngest visitors will enjoy the opportunity to have fun on the slide mounted on the top of the vehicle, and through various types of dexterity games will be able to test their knowledge about waste segregation, “said Jeronimo Martins.
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Rekopol explains that “the goal of the created zone is to encourage Polish residents to segregate and to believe that recycling really” happens “if we handle waste properly. According to Rekopol estimates – about 50% of PET bottle packaging goes to processing plants annually for the domestic market. However, this is still not enough. “
“The zone is part of the” Act with imPET! “Campaign Packaging Recovery Organization, organized by Rekopol since 2018, on the initiative of four producers of water and beverages in PET bottles: Coca-Cola HBC Polska Sp. z oo, Nestlé Polska SA Branch Nestlé Waters., Pepsi-Cola General Bottlers Poland Sp. z oo, Żywiec Zdrój SA “
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