And if it was up to employers to sell themselves to have their candidacy retained? This is the concept launched by the network of SME MTL Centre-Est experts to help businesses overcome the labor shortage. Employers must sell themselves to a pool of candidates… in five minutes flat.
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This approach makes it possible to reverse the roles: it is up to the employer to stand out rather than the candidate. “It’s surprising to see how all of a sudden the stress changes sides!, remarks the general manager of PME MTL Centre-EST, Jean-François Lalonde. We aim to be the best matchmaker possible for the candidate but also for the company”.
The Branded Employers initiative is a series of eight events featuring 40 companies and 400 potential candidates. At the end of these express meetings of barely five minutes, PME MTL Centre-Est wants to “quickly build bridges between the employer and the future employee, speed up the hiring process and generate spontaneous applications that will not would not have taken place within the framework of a classic job posting”.
“We wanted to experiment with new ways of recruiting and allow entrepreneurs to share their mission, their vision, the working atmosphere and the projects they are working on,” explains Jean-François Lalonde.
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Generate curiosity
Unlike traditional job searches, the “Best Employers” initiative does not seek to fill a certain number of vacancies but rather to promote the company to a pool of potential workers.
It is precisely this markdown that interested the president of Zorah biocosmétiques, Mélissa Harvey, who received no less than 25 applications after her participation in the PME MTL Centre-Est pilot event last November.
“People are not looking for a job, they are looking for a work environment where they will feel good,” explains the business manager, who is pleased to have very little staff turnover.
“I still think that companies have to reinvent themselves today. We can no longer rely on simple job offers to fill a position, we must focus on what we have to offer and be attractive in relation to working hours, ”she pleads.
photo-credit">Zorah Biocosmétiques
photo-desc">Mélissa Harvey, president of Zorah Biocosmétiques.
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Same reflection on the side of BIXI Montreal, which participated in the very first edition of the project on March 24, which was dedicated to the social economy.
“The presentation generated curiosity and interest in BIXI,” explains the company’s director of human resources and administration, Anne-Marie Battista. Before the pandemic, it was job seekers who contacted companies and expressed their interest, and today it’s the opposite: we have to offer job seekers a different environment that matches their values.”
What’s more, recruiters can no longer go only to active candidates who are looking for work, believes Anne-Marie Battista. They must also be able to address passive candidates, that is to say potential candidates who are not yet looking for a job but who will eventually be, such as new arrivals or students.
“After the event I received a ton of messages on LinkedIn from people who really enjoyed our presentation. We were told “there are no jobs available for me yet, but I’m keeping the company in mind for the future”. That’s exactly what I was looking for,” rejoices the director of human resources.
photo-credit">Joël Lemay / QMI Agency
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The first event in the “Employers de marque” series, on March 24, hosted TOHU, BIXI Montréal, Cyclochrome, Coopérative Radish, YAM, Renaissance and Carrefour jeunesse-emploi du Centre-Nord.
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