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They pointed out that the most purchased products were “Amber” lip balms and nourishing cream “Nīca”. In April, HABrieger also started selling Amber oral care products.
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“We are very satisfied with the results of the first month and we are already feeling a lot of public interest. It can be seen that people were longing for this price category and quality products. I would like to emphasize from the strategic settings – to address a younger audience – we have successfully achieved, “commented Anastasia Udalova, CEO of HABrieger.
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According to the company’s e-store, 44.1% of all customers were between the ages of 25 and 34, while the second largest age group was between 35 and 44, accounting for 29.5% of all customers. The age group 18-24 accounted for 12.7%, while the 45+ groups accounted for only 13%. The company notes that this is a significant change from historical data.
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“Amber” products are sold in more than 1,400 sales outlets. The most active interest in them was observed in “Top!”, “Maxima” and “Elvi” stores. Udalova added that “Amber” products appeared on the shelves of “Maxima” and “Rimi” stores about two weeks later, therefore it is expected that the demand for “Amber” products in both major retail chains will increase.
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Meanwhile, the average purchase amount of “Amber” products in the e-store has exceeded 16 euros. The company concludes that customers have been curious enough and ready to try different lines of products immediately. In addition, repeated purchases are also observed.
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It has already been reported that on November 12, 2019, the Riga City Pardaugava Court declared JSC “Dzintars” insolvent. On September 14, 2020, the Estonian Skinest Group entered into an agreement on the acquisition of the assets of the insolvent Dzintara. Dzintara’s assets were acquired by Skinest Group company SIA Ritrem for 5.5 million euros.
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The company “Ritrem” was registered in 2006, and its share capital is 1.203 million euros, according to “Firmas.lv” information. The sole owner of the company is Skinest Group, but the real beneficiary is Estonian millionaire Oleg Osinovsky.
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“HA Brieger” was registered in 2006, but its name until the beginning of October 2020 was SIA “Instruments”, but until the beginning of January 2021 – “Dzintars Production”. The share capital of the company is 284,500 euros, according to “Firmas.lv” information. The owners of HA Brieger are Daugavpils Locomotive Repair Plant (67%), the real beneficiary of which is Osinovskis, and SIA Asko R (33%), which is owned by Udalova.
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