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The strange case of the actresses who disappeared from “It’s for your good”

“Gender removal” had defined him the Minister for the South Giuseppe Provenzano borrowing a phrase already used for some time by many feminist associations. And these have given the minister the merit of having stigmatized a behavior that is constantly perpetrated at all levels, from the institutional one (such as the round table whose Provenzano declined the invitation due to the absence of the minimum gender representation) to that of entertainment . The last episode of the “disappearance of women” occurred in the world of cinema and, as the minister did, the association 100autori and UNITA (National Union of Theater and Audiovisual Interpreters) did not fail to point this out.

The poster of discord

The gender controversy this time was triggered by the poster for E ‘per il bene, by Rolando Ravello, which reported only the names of the male cast (a hardcover for the online presentation of the film, not the official poster). Medusa’s apologies (a mistake in the graphic printing) have arrived but the mea culpa has not been enough and the poster continues to be discussed. In a note, the authors of UNITA want to try to “once again lift the veil over what lies behind the so-called ‘oversight’ by asking a simple question: will it not be yet another painful little paradigm of a cultural heritage unfortunately still widespread? It is difficult to go into cases like this in the maze of awareness or unawareness, everyone evaluates what is worse. The fact is that there is a bizarre perceptual distortion that is entirely Italian, so that these distractions, strangely, always end up affecting women “.

The poster of the film “E ‘per il bene” is whole

Same rights

Perhaps there was little “space” for promotion, and when space is scarce, those who lose between the two sexes are generally what is still defined as weak. In any case, the 100 authors appeal, on the occasion of this story, “to producers, press offices, journalists and festival managers to ensure that the names of the actresses and their image are always protected and treated equally. women, like men, are at the center of any production process. The film industry knows its value very well and yet often does not recognize the same rights for them “.

That doesn’t happen again

The press is asked to be allied on the issue of inclusion: “journalists know how important it is to keep the public’s attention high on these issues. UNITA and the 100autori association on their part will continue to ask for an attitude of greater respect and attention in against women’s work so that ‘oversights’ or similar episodes never happen again. “


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