The series Slunečná showed a record share before the summer break

Prima TV has completed the broadcast of the first season of the Slunečná series. The last pre-holiday episode was played by 1,485,000 spectators on June 23 with a record share of 38.26% in the target group of viewers older than 15 years. The series was watched by an average of 1,375,000 viewers (share 32.26%) in CS 15+, with each episode winning over non-news programs from competing televisions after 8 p.m.

Thanks to the same series, for the first time in 15 years, Prima also managed to beat the series Ordinace v růže zahradu on TV Nova in a direct duel, which until then had always been the leader of Tuesday and Thursday viewership.

“For the first time in Prima’s history, we decided to exclusively bring pre-premiere episodes during the holidays to all fans of the series. The first pre-premiere episode in the first two days has already been borrowed by 21,500 users in the iPrima Video Rental, “announced Roman Mrázek, Program Director of the Prima Group.

In the digital video rental on the iPrima.cz website and in the HbbTV application, each part of Slunečná is watched by an average of 143,000 viewers. An average of 42,000 users buy each pre-premiere episode.