The “scenery” of the cultural feast adds flowers to Qingdao’s Laoshan Scenic Area. During the Dragon Boat Festival holiday in 2023, Laoshan Scenic Area successfully attracted approximately 105,000 tourists in just three days, marking a year-on-year increase of 2.2% from 2022 and a significant increase of 37.4%.
Laoshan Scenic Area made comprehensive efforts to ensure a successful holiday experience for tourists. The area focused on product supply, tourism order, and high-quality services, aiming to provide visitors with an immersive new experience of Dragon Boat Festival folk culture. The Dragon Boat Festival at Laoshan Scenic Area was filled with wonderful activities, allowing tourists to enjoy the cultural mountains and seas while indulging in delicious “rice dumplings.”
To ensure a smooth and enjoyable experience for tourists, Laoshan Scenic Area collaborated with various departments to study and plan in advance. The area made careful arrangements and fully utilized the role of the 1355 scenic spot governance community. Public security, streets, fire protection, market supervision, and other departments joined forces to establish a defense line of order covering the entire area of Laoshan. This effort aimed to guarantee that tourists could play comfortably and make purchases with peace of mind. Throughout the holiday, 362 law enforcement team members and 93 vehicles were dispatched. Additionally, 53 business establishments around the core scenic spot were visited and inspected, resulting in the investigation and handling of five individuals who violated laws and regulations.
The high-quality service at Laoshan Scenic Area received repeated praise, with tourists appreciating the civilized tourism experience. Volunteers were present at the main entrances and scenic spots, promoting civilized tourism and providing travel consultation and ticket booking services. Despite the scorching sun, all staff members of Laoshan Scenic Area went above and beyond to provide considerate services to tens of thousands of tourists. They offered consultation and guidance services, helping tourists find people and objects on more than a hundred occasions. The 96616 global tourism hotline was available 24 hours a day, answering 1,956 calls from tourists and resolving 43 requests for help. Every person in the scenic spot played a role in ensuring tourists’ satisfaction, interpreting the meaning of “the most scenic spot person” with warm smiles and considerate service.
The cultural activities at Laoshan Scenic Area were meticulously planned, and the consumption environment was safe. The high-quality service provided a heartwarming experience for tourists. The popularity of Laoshan Scenic Area has not diminished, and the number of summer vacation reservations continues to increase, according to background data analysis. Looking ahead, Laoshan Scenic Area will kick off the summer “enjoy the coolness” tour, further enhancing tourism quality, optimizing the business environment, and continuously improving tourists’ satisfaction and sense of gain. These efforts contribute to the construction of Laoshan’s excellent traditional culture inheritance, innovation, and development area.
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What specific measures were taken by the departments at Laoshan Scenic Area to enhance the overall experience for visitors and create a vibrant atmosphere during the festival
E establishment of standardized operating procedures.
To enhance the festive atmosphere, Laoshan Scenic Area also added a touch of floral beauty to its surroundings. Various flowers and plants were carefully arranged and displayed throughout the area, enhancing the visual appeal and creating a vibrant atmosphere for visitors. The colorful blooms added an extra layer of charm to the already stunning scenery, making it a truly immersive experience for tourists.
In addition to the scenic beauty, the Dragon Boat Festival at Laoshan Scenic Area offered a wide range of activities for visitors to participate in. Traditional dragon boat races were held, showcasing the rich cultural heritage of the festival. Visitors had the opportunity to witness these exciting races firsthand and even join in the fun themselves. There were also cultural performances, art exhibitions, and interactive workshops where visitors could learn about the customs and traditions associated with the Dragon Boat Festival.
One of the highlights of the festival was the opportunity to indulge in delicious “rice dumplings,” a traditional Chinese delicacy that is synonymous with the Dragon Boat Festival. A variety of flavors and fillings were available, ensuring that there was something to suit every taste. Visitors relished the chance to savor these delectable treats while soaking in the natural beauty and cultural significance of the area.
The success of the Dragon Boat Festival at Laoshan Scenic Area can be attributed to the diligent efforts and meticulous planning of the various departments involved. Their collaboration ensured that everything ran smoothly and that tourists had a memorable and enjoyable experience. The increase in tourist numbers compared to the previous year is a testament to the appeal and popularity of the festival. With its stunning scenery, cultural activities, and delicious food, Laoshan Scenic Area has truly established itself as a must-visit destination during the Dragon Boat Festival holiday.
“The Qingdao Laoshan Scenic Area truly proved to be a remarkable gem during the Dragon Boat Festival holiday! With its scenic beauty and cultural feast, it attracted a staggering number of 105,000 guests. A unique blend of natural wonders and cultural heritage, this destination is definitely not to be missed!”