Currently, large, medium and small companies have been affected by the worrying economic crisis that is being experienced, not only as a result of health factors but also due to the political and economic instability that is being experienced in the world, in addition, consequences are still estimated unpredictable which leads to uncertainty in both management and financial management.
Faced with this scenario, many reactivation measures have been taken, both guided by central governments and by internal policies of the organizations, in which they have faced new challenges for marketing, management, distribution and sales guidelines. . Since consumption behavior has changed considerably, in all this, the importance that marketing has had for the fulfillment of goals or other objectives is analyzed, in such a way that contingency measures can be established.
The current situation has adequately linked marketing with economic reactivation, since its application has obtained adequate results, not only from the economic conception, but also due to its social contribution.
In this way, various studies in Spain and France show that the commitment to promoting digital marketing led to increased participation through proactive purchases, increased product diversification, new needs and adaptation to a new normality. What has made it possible for companies to better link with their target audience, being perceived as more “humanized” who understand their situation.
From the social approaches properly manifested, the increase or demand for the goods or services to be resolved has also led to obtaining needs related to a greater capacity for attention, response which leads to the hiring of personnel, acquisition of technologies and continuous growth. thereof. To this reality, it is also necessary to add the environmental awareness policies that have been transmitted through digital marketing, allowing greater awareness and responsibility.
In conclusion, marketing brings many other positive benefits to individuals, businesses and society as a whole, helping to accelerate economic development and create new job opportunities, along with promoting technological progress and improving consumer choice.
–
